| Welcome to Submediaworld |
As one of the company's original vendors, I guess that makes me fairly qualified to write the first blog entry as we launch the new Submedia worldwide website. I have been there since the beginning after all. Or at least shortly after its founders made it out of their parent's garage with the first prototype.I have told the story of Submedia a hundred times yet every time I see a display, I get butterflies in my stomach. Born in the midst of the dot-com craze, when all of Wall Street’s bulls were on the internet, and not much else was noticed, Submed...
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Honda’s
National Buy
Honda became the first company
to make a national out-of-home buy of in-tunnel advertising
for the launch... |
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Test
Drive Excitement in OOH
The auto industry has long enjoyed
TV as a viable medium to display their products' in
motion... |
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Coke:
The Real Creative
Coca-Cola has always been willing
to take to cutting edge marketing... |
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